What Is Content Marketing?
Content Marketing is a marketing strategy that revolves around the creation, publication, and distribution of digital content to a targeted audience with the intention of driving new traffic to your business.
What Makes Content Marketing Difficult?
The key to a successful Content Marketing strategy is a clear, actionable message, a defined audience, and the quality, quantity, and consistency of your content. For most, that’s a lot to handle. Execution requires planning, scheduling, automation, and measuring.
Build Brand Trust
When consumers discover a business or retailer they want to use, but know little about, they often look them up on social media. Your website shows that your brand exists, but an active social media account proves that your brand is active. Likewise, the number of fans and their level of interaction shows how popular your brand is. Facebook reviews are great for reassuring buyers that other consumers like and trust your brand.
Build Brand Awareness
Whether your business is new, or if your are struggling to gain visibility in the marketplace, Content Marketing can scientifically help to increase traffic to your site and generate consistent traffic and capture quality leads. For example, your business may create a weekly series of 1-minute videos showcasing the very best of your product or services. Your target audience gets to see you and your product and learn about your business. The more they know and like your brand, the more likely they are to do business with you.
Increasing Website Traffic
By creating quality content that’s helpful and valuable to your users, you’ll find that your content gets shared more frequently across social platforms. With an increased amount of quality content being indexed by search engines, your website will have the opportunity to rank higher in search engines.
Generating leads and converting visitors into customers is the reason Content Marketing exists. Content Marketing introduces visitors to your business through your content, often times before they are even ready to make a decision. A healthy sales funnel is dependent on a feed of leads.